Alan RoseBuilt to be found, not just to look good.
A strong website gives customers a reason to choose you. SEO and paid search help the right people find it when they are looking for what you offer.
These are ongoing services with a separate scope and budget. We start by understanding your business, your market, and the inquiries you want to receive.
Discuss SEO and adsTwo ways to reach people who are already looking.
SEO works on your visibility in unpaid search results over time. Google Ads pays for placement in relevant searches. Both need a useful website behind them so a visit has somewhere clear to go.
| Service | The work | The investment |
|---|---|---|
| Local SEO | Improve how your business and services are represented in search. | Ongoing work on your site and local presence. |
| Google Ads | Put relevant ads in front of people searching for your services. | Campaign management plus a separate advertising budget. |
Local SEO that starts with your actual business.
We look at the services you provide, the places you serve, and how clearly your site explains them. The goal is to help search engines understand your business and help customers decide whether to contact you.
- A clear site structure
- Organize services and relevant locations so visitors can find the right information and search engines can understand how the pages relate.
- Useful service content
- Explain the work in language your customers use. Answer the questions that matter before someone calls, books, or visits.
- Your local business presence
- Review Google Business Profile alignment and business details so your site and local listing tell a consistent story.
- Technical checks and measurement
- Review indexing, page information, and structured data where appropriate. Track search visibility and inquiries to guide the next round of work.
Google Ads with a clear purpose for every click.
Paid search needs more than an ad and a budget. We connect the search, the message, and the page someone lands on, then review which inquiries are useful to your business.
You may hear this called PPC, or pay per click. CPC means cost per click: the amount paid for an individual click. A lower CPC only helps if those visits reach the right people.
- The right searches and service area
- Build campaigns around the services you want to promote and the locations you serve. Review irrelevant searches and exclusions to reduce wasted clicks.
- Ads that match the landing page
- Keep the offer and message consistent from the search result to your site. Give visitors an obvious way to enquire, call, or book.
- Tracking that helps you judge the work
- Agree on what counts as an inquiry, such as a call or a completed form, and set up measurement appropriate to your website.
- Ongoing campaign management
- Review search terms, spend, and inquiry data. Adjust the campaigns based on what is bringing useful interest, rather than judging performance by clicks alone.
Agree on the budget before the campaign.
SEO and ads need an ongoing investment. We discuss the work, management cost, and reporting before you commit. For Google Ads, advertising spend is a separate part of the budget.
The aim is to understand what it costs to generate useful inquiries and whether that makes sense for your business. Search competition, your market, and your website all affect the outcome.
Review where you are
Look at your website, local presence, and any existing campaigns or tracking.
Choose the right scope
Agree on the services to promote, the budget, and what we will measure.
Review and improve
Use the data to discuss what is working and where the next changes should be made.
Know what you are investing in.
Should I start with SEO or Google Ads?
That depends on your current visibility, the services you want to grow, and your budget. We can review those together before recommending a scope. You do not need to buy both.
Can you guarantee rankings or a set number of leads?
No. Search results and advertising performance depend on competition, demand, and other factors. We can agree on the work, the budget, and how performance will be reviewed.
What if my website needs work first?
We can discuss that before committing money to ongoing search work. Visitors need clear information and a working way to contact you once they reach the site.
How will I know whether it is working?
We agree on the useful actions to track and review them alongside visibility and spend. Calls and forms are starting points; the quality of those inquiries matters too.
Let's see whether search is the right next step.
Send your website, the services you want to promote, and the area you serve. We can discuss your goals and what an ongoing investment would involve.
Discuss SEO and adsStill need the website? Start with a website conversation.