Alan RoseGoogle Ads management for contractors and local businesses.
Google Ads, often called PPC or pay per click, puts your business at the top of search results for the services you choose, in the areas you choose. You pay when someone clicks.
It only works if the money is aimed well and the clicks are measured. That is the part we manage.
How PPC works, in plain terms.
Advertisers bid on searches. When someone searches for something you offer, Google decides which ads to show based on the bid, the quality of the ad and the page it leads to. Each click costs money, whether or not that visitor becomes a customer.
CPC is the cost per click. A low CPC only helps if those clicks come from the right people, so we judge a campaign by the calls and requests it produces, not by clicks alone.
What Google Ads management covers.
Setup, then ongoing review. The aim is to understand what it costs to get a useful inquiry and whether that works for your business.
An ad account left running on default settings tends to spend money on searches that were never meant for you. Most of our work is steering the budget toward the searches that fit.
- The right searches and service area
- Campaigns built around the services you want to promote and the places you serve, not everything Google offers to match.
- Negative keywords
- Regular reviews of the searches that triggered your ads, with irrelevant ones excluded so they stop using up budget.
- Ads that match the page
- The message in the ad and the page it opens should agree. We keep the offer consistent and give visitors an obvious way to call or request an estimate.
- Call and form tracking
- We agree on what counts as an inquiry, such as a call or a completed form, and set up tracking so you can see which campaigns produce them.
- Budget control
- We agree the monthly spend with you before launch and watch how it is being used. Ad spend is separate from our management fee and goes to Google.
- Regular review
- Search terms, spend and inquiries reviewed on an agreed schedule, with changes made on what the data shows.
How Google Ads management works with us.
We agree on the budget, the scope and what we will measure before any campaign runs.
Review where you are
We look at your website, your local presence and any existing campaigns or tracking.
Agree the plan and budget
We choose the services and areas to promote, set the monthly spend and define what counts as an inquiry.
Launch, review and improve
We run the campaigns, review the results with you and adjust based on the useful inquiries they bring in.
Google Ads questions.
How much should I spend on Google Ads?
It depends on your market, how competitive your searches are and how many inquiries you need. We discuss a budget with you before launch and review it as we learn what works.
Can you guarantee leads or a return on my ad spend?
No. Results depend on competition, demand, your website and your pricing. We agree on the work, the budget and how performance will be measured, and we report honestly on it.
What's the difference between PPC and SEO?
PPC buys placement and stops when the budget stops. Local SEO works on unpaid visibility, which builds more slowly and doesn't depend on paying per click. Many businesses start with one and add the other later.
What if my website isn't ready?
Paid clicks are wasted on a site that is slow or hard to use on a phone. We'll tell you before you spend if the site needs work first. See how we build websites.
How will I know whether it's working?
We agree on the useful actions to track, such as calls and form requests, and review them alongside spend. The quality of the inquiries matters as much as the number.
Let's see whether Google Ads is the right next step.
Send your website, the services you want to promote and the area you serve. We can discuss your goals and what a campaign would involve.
Also see local SEO and web design.