Alan RoseLocal SEO for contractors and service businesses.
When someone nearby searches for what you do, local SEO is the work that helps your business show up in the unpaid results and on Google Maps, and helps them choose you once it does.
It is an ongoing service with its own scope. We start with what you offer, where you work and what is already in place.
What local SEO actually is.
Local SEO is search engine optimization for businesses that serve a specific area. Google shows local results when a search has local intent, such as a plumber, a roofer or a fence company near the searcher.
Those results draw on three things: your website, your Google Business Profile, and how consistently your business is described across the web. Local SEO works on all three together.
What the work covers.
The scope is agreed before we start and depends on what your site and listing already do well.
We look first, then fix the highest-value gaps. The point is to make your business easy for Google to understand and easy for a customer to choose.
- Service and location pages
- One clear page per service you want to be found for and per area you serve, written in the words your customers search with.
- Google Business Profile
- Categories, services, service area, hours, photos and description reviewed and aligned with your website, so the two tell the same story.
- Consistent business details
- Your name, address and phone number checked wherever your business is listed, so Google isn't given conflicting information.
- Reviews
- A simple, honest way to ask happy customers for a Google review. We never gate reviews, offer anything in exchange for one, or write one on your behalf.
- Technical checks
- Indexing, page titles and descriptions, structured data and mobile experience reviewed, with problems fixed or flagged.
- Measurement
- Search visibility, calls and form requests tracked, so each round of work is based on what the data shows.
How local SEO works with us.
We agree on the scope and what we will measure before any ongoing work begins.
Review where you are
We look at your website, your Google Business Profile and how your business appears in local search today.
Choose the priorities
We agree on the services and areas that matter most, the work involved and the inquiries you want to count.
Improve and report
We make the changes, then review search visibility and inquiries with you and decide what to do next.
Local SEO questions.
Can you guarantee a first-page ranking?
No, and be careful of anyone who does. Rankings depend on your competition, your market and how Google weighs many factors. We agree on the work and how it will be measured, not on a position.
How long does local SEO take?
It builds over time and varies with your market and your starting point. We review progress with you regularly so you can judge whether the work is worth continuing.
Do I need a new website first?
Not always. We review the site you have and tell you whether it can support the work. If it can't, we'll say so before you commit to ongoing SEO. See how we build websites.
Whose Google Business Profile is it?
It is your business's listing. We work on it with your permission, and you keep control of it.
Should I start with SEO or Google Ads?
That depends on your budget, your market and how quickly you want to be visible. Google Ads can show your business in search sooner, while SEO builds visibility that doesn't depend on paying for each click. You do not need to buy both.
Let's see whether local SEO is the right next step.
Send your website, the services you want to be found for and the area you serve. We can discuss your goals and what an ongoing investment would involve.
Also see Google Ads management and web design.